Building the Future of Dental Benefits
We're working to provide the most affordable health and wellness coverage options for employers and their employees – starting with dental.
We are the first and only modern, mobile-first platform for Employer Direct Reimbursement Benefit Plans.
Transparent & Frictionless Benefits
Our vision is to build a transparent, frictionless health and wellness benefits administration platform, which minimizes administrative expense and uses price transparency to help consumers get high quality, affordable care.
Minimize Costs
Reduce administrative overhead and eliminate unnecessary expenses
Price Transparency
Empower consumers with clear pricing information
Meet Our Team
Led by experienced healthcare and technology leaders with decades of combined expertise
Zain Jafri
Co-Founder & CEO
Zain Jafri is the Co-Founder and CEO of ClariFi. Throughout his career, he has served in consulting and executive leadership roles across HealthTech, healthcare analytics, and advisory organizations. Zain began his career at HealthScape Advisors, a healthcare-focused consulting firm, before becoming a founding team member at Pareto Intelligence, where he ultimately led the Product & Analytics organization. Following Pareto’s acquisition by Convey Health Solutions in 2018, he continued as VP of Innovation & Analytics.With over 15 years of experience in healthcare, Zain has worked with more than 40 insurers across dental, vision, and medical lines of business, helping organizations modernize operations, build high-impact solutions, and deliver better outcomes for customers.
Hasim Hairlahovic
Co-Founder & CTO
Hasim Hairlahovic is the Co-Founder and CTO of ClariFi. He brings deep expertise in designing and deploying Generative AI and Agentic AI solutions powered by Large Language Models and advanced Machine Learning techniques. With more than twelve years of experience across technical, data, and engineering leadership roles, Hasim previously served as Cybersecurity Data Lead at Allstate Insurance and as a Data Analytics Lead at Protiviti. He is an AWS Certified Machine Learning Specialist and AWS Certified Solutions Architect, with a strong track record of building scalable, production-grade AI systems.
Chip Huffman
Advisor, Go-to-Market
Chip Huffman is a seasoned executive with more than two decades of leadership in the dental and vision insurance industry. He has held senior roles at organizations including Delta Dental of Illinois, Dental Select, and Dental Network of America (BCBS), where he led national expansion initiatives, launched innovative dental products, and grew membership by millions. Most recently, Chip served as Chief Sales Officer at BENTO Dental, where he oversaw go-to-market strategy for a modern, digital-first dental benefits platform.